Services: Branding, Product Design, Engineering
FaceFlash
FaceFlash is a selfie-first social app for scheduled photo prompts and real-time reactions. Toasty Labs created its brand identity and mobile UX/UI.
- Client
- FaceFlash
- Industry
- Social / consumer app
- Service
- Brand & Mobile Product
About project
FaceFlash is a social app built around scheduled selfie prompts. Friends capture unfiltered moments, turn them into stickers and reactions, and keep everyday conversations moving without polished posts or planned content.
Challenge & Solution
Social sharing was becoming polished, passive, and easy to ignore.
FaceFlash needed a quick way for friends to respond to real moments without planning a post or writing the perfect caption.
A selfie-first mobile experience designed for spontaneous reaction.
Scheduled prompts, expressive stickers, group feeds, and playful feedback turn one photo into an ongoing conversation.
Designing a social app that feels immediate
We connected brand strategy, mobile UX/UI, product development, custom iconography, motion, and social launch assets in one expressive system.
Brand Identity
- Creative direction
- Color
- Typography
- Visual language
Mobile UX/UI
- Selfie prompts
- Feeds
- Reactions
- Social groups
Product Design
- Interaction flows
- Custom iconography
- Motion
Launch System
- Social content
- Shareable assets
- Growth toolkit
Social Feed &
Reactions
The core experience moves quickly from a scheduled selfie prompt to a shared feed. Friends can respond with face stickers, emojis, replies, pins, and direct reactions while the moment still feels current.
Interaction Design &
Microinteractions
Toasty Labs designed interaction patterns that make reactions and social actions feel immediate. Motion, tap states, transitions, and feedback cues guide users through sharing, replying, and responding in the FaceFlash social app.
Mobile UX/UI
The mobile product brings daily selfies, group activity, contact management, notifications, and privacy controls into a consistent interface. Bold color separates contexts while repeated patterns keep navigation familiar.
Brand Identity &
Icon System
Toasty Labs created FaceFlash’s brand identity around a speech-bubble face symbol that makes conversation instantly recognizable. The custom icon system extends this visual language across invites, QR sharing, notifications, and navigation for a consistent social product experience.
Project result
What did Toasty Labs deliver for FaceFlash?
A complete brand and mobile product system: identity, UX/UI, custom icons, motion, social launch assets, and production-ready screens designed to make authentic photo sharing fast, playful, and easy to repeat.
Ready to create?