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Services: Branding, Product Design

Mazlo

Financial wellness that turns everyday spending into clearer next steps.

Mazlo financial wellness app displayed on a mobile phone against a geometric background.
Client
Mazlo
Industry
Financial wellness
Service
Brand & Product Design

About the project

Mazlo helps people shift from reactive spending to proactive money management. We partnered with the team to make personal finance feel approachable, actionable, and emotionally rewarding - for everyday people, not financial experts.

Challenge & Solution

Problem

Personal finance tools can feel complex, cold, and difficult to return to.

Data-heavy dashboards and judgmental language make it harder for people to understand their spending and build better habits.

Solution

A financial wellness experience built around progress, not perfection.

Mazlo turns spending data into clear insights, achievable goals, and timely encouragement that helps users act with confidence.

Making money management feel human

We connected product strategy, identity, and a flexible mobile and web experience around one idea: every financial action should feel understandable and worth taking.

Product Strategy

  • Financial wellness
  • Product principles
  • Feature prioritization

Brand Identity

  • Visual language
  • Color system
  • Friendly product voice

Mobile UX/UI

  • Onboarding
  • Insights
  • Goals
  • Everyday money habits

Web UX/UI

  • Responsive flows
  • Shared components
  • Scalable system

Onboarding

Onboarding replaces a dense financial setup with a sequence of clear, encouraging steps: connect an account, understand the picture, and set a goal that feels achievable.

Mazlo onboarding screens for account setup, PIN creation, and login.
Mazlo app showing a monthly spending breakdown and a weekly spending challenge.
Mazlo mobile app celebrating a user’s first financial milestone with a congratulatory screen.

Everyday Experience

From category choices to transaction details, the product brings the right decision into focus at the right moment. Gentle prompts and visual feedback help people learn from each purchase without turning every interaction into a spreadsheet.

Mazlo app celebrating a completed setup step with a confetti animation.
Mazlo expense category and subcategory selection interface.
Mazlo transaction detail screen with spending tags and quick actions.

Project result

A calmer relationship with money.

Mazlo now turns financial data into a supportive daily experience - helping people understand spending, celebrate progress, and make more confident choices as their goals grow.

Ready to create?

Let’s make something meaningful.

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